Overview

Your space is more than a container — it’s the operating system of your community.

It defines:

• Who your community is for

• What kind of interaction happens

• How access evolves over time

• How engagement scales

Before adding members, take 5 minutes to design the structure intentionally.

Step 1 — Clarify Your Space Strategy

Before clicking “Create”, answer these:

1. Who is this space for?

Be specific.

Not:

“Founders”

Better:

“Early-stage B2B SaaS founders in Europe”

Clarity increases alignment.

2. What is the core outcome?

What should members gain here?

• Connections?

• Deal flow?

• Learning?

• Hiring?

• Collaboration?

A space without a defined outcome becomes a feed.

3. What action should members take weekly?

Healthy communities have recurring behaviors:

• Attend events

• Post updates

• Ask questions

• Share resources

• Join discussions

Design for behavior, not content.

Step 2 — Create the Space

Once you’ve defined the purpose of your community, you can create the space.

Go to Spaces → Create a New Space and complete the setup steps.

During this process, you’ll define the identity, positioning, and visibility of your community.

The setup includes the following sections:

• Space Details

• Logo

• Cover Image

• About

• Description

• Markers

Each step helps members understand what your community is about and whether it’s relevant for them.

Space Details

This section defines the basic identity and positioning of your space.

Name

Choose a clear and intentional name.

Avoid generic titles like:

• Community

• Hub

• Network

Better examples:

• AI Leaders Network

• Founders + Funders

• Women in Tech

A strong name signals who the space is for.

Website

Add your organization’s website if the community is connected to a brand or company.

This helps members:

• verify credibility

• learn more about the organization

• access external resources

  
  

Access Type

Access type determines who can join your space.

Common setups include:

Public

Anyone can discover and join this space.

Invite only

Members must be invited or approved. Non-members will only see the space profile.

Community Category

This helps classify your community and improves discovery.

Examples:

• Mentor Community

• Angel Community

• Global Community

• Event Community

• Social Community

Choose the category that best reflects the primary purpose of your space.

Industry

If your community focuses on a specific sector, select the relevant industry.

Examples:

• Technology

• Venture Capital

• Nonprofit

• Education

• Creative Arts

Industry tags help members quickly understand the context of discussions and opportunities shared inside the space.

Community Type

Community type defines how members primarily interact with each other.

This helps set expectations for how the community operates and what kind of experiences members will have.

You can choose between three formats:

Virtual

Members interact primarily online.

Typical activities include:

• Online events and webinars

• Discussions and posts

• Resource sharing

• Direct messaging and group chats

Virtual communities are ideal for global networks and distributed members.

Examples:

• Founder communities

• Professional networks

• Industry groups

In Person

Members interact mainly through physical events and local gatherings.

The community platform supports coordination, but the primary experience happens offline.

Typical activities include:

• Meetups

• Workshops

• Conferences

• Local networking events

This format works well for local communities or regional organizations.

Examples:

• City founder groups

• Alumni chapters

• Industry meetups

Hybrid

Members engage both online and offline.

The platform enables continuous interaction between in-person events.

Typical activities include:

• Community discussions

• Online and offline events

• Member introductions

• Resource sharing
  
  

Hybrid communities are often the most dynamic, combining real-world relationships with ongoing digital engagement.

Examples:

• Professional networks with events

• Membership organizations

• Global communities with local chapters
  
  
  

💡 Tip

If your community hosts events but members also interact regularly online, Hybrid is usually the best choice.

It allows your community to scale beyond geography while still supporting in-person connections.

Headquarters

If your community is geographically centered, specify a headquarters location.

Examples:

• New York

• London

• Berlin

• Istanbul

Even global communities benefit from having a reference location, especially for organizing events and chapters.

Tagline (Optional)

A short one-line summary that captures the essence of your community.

Good taglines explain value, not just identity.

Example:

AI Leaders Network

Where AI operators and investors exchange insights and build partnerships.

Keep it short and clear.

Logo

Upload a logo that represents your community or organization.

Recommendations:

• Square format

• High contrast

• Minimal text

The logo will appear across the platform including:

• space navigation

• member directory

• events

• announcements

Consistent branding helps your community feel more professional.

Cover Image

The cover image defines the visual identity of your space.

Choose an image that reflects:

• the community theme

• your brand style

• the atmosphere of the community

Examples:

Founder network → modern / startup visuals

Alumni network → campus or heritage imagery

Creative community → artistic visuals

Avoid overly generic stock photos.

About

The About section provides a concise introduction to your community.

Keep this section short and informative.

Include:

• who the community is for

• what members gain

• how people typically participate

Example:

A curated network of early-stage founders and investors sharing insights, partnerships, and opportunities.

This is often the first thing potential members read.

Description

The description expands on your community’s purpose and structure.

Use this section to explain:

• the mission of the community

• the types of conversations happening inside

• the kinds of members you welcome

Example topics you might mention:

• regular events

• networking opportunities

• shared resources

• mentorship or collaboration

Think of this as the long-form introduction to your community.

Markers

Markers are tags that highlight the key themes or values of your community.

They help:

• categorize conversations

• match members with relevant people

• guide engagement recommendations

Examples of markers:

• AI

• Venture Capital

• Startup Growth

• Sustainability

• Product Leadership

Choose markers that reflect the most important topics discussed in your community.

Before Moving to the Next Step

Make sure the following are clear:

• Your community name reflects its purpose

• The access type matches your growth strategy

• The description explains what members will gain

• Your branding feels intentional

Once these elements are set, you can continue configuring the rest of your community structure.

Step 3 — Define Your Initial Structure

Now you’ll set up sections.

Resist adding everything at once.

Start minimal.

Recommended Starter Structure

1. Welcome / Introductions (Post Section)

Purpose: Social onboarding

2. Events (Event Section)

Purpose: Recurring engagement driver

3. Resources (Resource Section)

Purpose: Long-term value archive

4. Announcements (Optional)

Purpose: Controlled communication

Avoid These Early Mistakes

❌ Too many sections

❌ Vague section names (“General”, “Random”)

❌ Opening everything to everyone

❌ No clear pinned post

Step 4 — Configure Access & Roles

Before inviting members:

Define:

• Who can post?

• Who can create events?

• Who can send announcements?
  
  

Start simple:

• 1–2 Admins

• Members default

• Limit announcement permissions

You can always expand later.

Step 5 — Create a Strong First Impression

Before inviting anyone:

Add:

• A welcome post

• A pinned introduction guide

• At least 1 upcoming event (even if tentative)

• 1–2 resources
  
  

Empty spaces reduce perceived momentum.

Your goal: make it feel alive before the first invite.

Step 6 — Invite Intentionally

Start with 5–20 highly aligned members.

Early members define culture.

If your first 10 people don’t post, the next 100 won’t either.

Advanced: Designing for Scale

If you plan to grow:

Consider:

• Membership tiers

• Subspaces

• Role-based visibility

• AI engagement activation

You don’t need to activate all of this immediately — but structure with growth in mind.

Common Use Cases

Founder Network

Focus on events + curated discussions.

Corporate Community

Focus on announcements + controlled sections.

Alumni Network

Focus on directory + subspaces + regional events.

Paid Membership

Focus on tier access + exclusive resources.

Checklist Before Going Live

• Space name is clear

• Description defines purpose

• Sections are intentional

• Welcome post is published

• Roles are configured

• At least one event exists

If all boxes are checked → you’re ready to invite.

💡 Why This Matters

Communities fail because of unclear structure — not lack of interest.

A well-designed space:

• Increases participation

• Reduces admin workload

• Improves retention

• Scales without chaos
  
  

Structure is not restriction.

It’s clarity.